"The Role of Social Media Marketing in the Digital Marketing Landscape"
In today's highly connected world, digital marketing has become the backbone of modern business strategies. Within this vast field, social media marketing (SMM) has emerged as one of the most powerful tools to build brand awareness, engage with customers, and drive sales. From small startups to global corporations, social media is no longer just an option—it’s a necessity. What is Social Media Marketing? Social media marketing is the use of platforms like Facebook, Instagram, LinkedIn, TikTok, Twitter (X) , and YouTube to promote products, services, and brand messages. It involves: Content creation and sharing Paid advertising Community engagement Influencer collaboration Analytics and campaign optimization SMM helps brands stay connected with their audience in real time and build meaningful relationships. Why Is Social Media Important in Digital Marketing? Social media plays a unique role in digital marketing because of its ability to: Reach a Glob...